The Byron Bay Film Festival Director J’aimee Skippon-Volke has revealed the Major Media Partner for 2011. An important partnership that will facilitate not only maximum media exposure in and around the Byron Shire but also be the conduit to the patrons of the upcoming film festival.
J’aimee said “What the residents of the Byron and Tweed Shires can expect will be a comprehensive festival calendar of events delivered to residents in the weeks leading up to the 5th Byron Bay International Film Festival culminating in a free full festival program pullout 2 weeks out from the what will now be a 10 day festival. The whole festival team is really excited about our new partnership with the Echo, its staff and all of its readers in the Byron Shire. Readers that have supported the regions own film festival from day one”
The original Byron Shire Echo was founded in 1986 following marijuana raids by the NSW Police in the valleys surrounding Mullumbimby. Many people believed that the police were acting aggressively and illegally, and local TV and print media refused to touch the story.It was this lack of honest coverage that caused the late Nicholas Shand, to start the paper, and it continues to champion social justice causes today under publisher and co-founder David Lovejoy.
Over the last 20 years, The Byron Shire Echo has grown steadily from an A4 layout to the present day A3 tabloid, and currently prints 21 000 copies weekly.