A clueless New York TV crew from a Vice-style digital media outlet lands in rural Argentina, hunting for a rabbit-suited viral musician. But when they realise they’ve flown to the wrong country, they scramble to salvage their assignment - deciding to manufacture a cultural trend using the local community as their unwitting subjects.

Led by world-weary host Edna (Chloë Sevigny), the dysfunctional crew charge ahead with cameras, inflated egos, and a deep misunderstanding of where they are and who they’re filming. As they bungle through language barriers and misread traditions, the absurdities of cultural tourism and media entitlement take centre stage. The locals are bemused. The story is a mess. And yet - somehow - something real starts to emerge.

With deadpan wit and offbeat visual style, Amalia Ulman (El Planeta) delivers a biting satire of content culture, outsider ignorance and the ethics of storytelling. Magic Farm skewers the Western gaze with surreal flair- using bold colour palettes, POV shots from animals, and a lo-fi aesthetic that mimics the chaotic energy of digital newsfeeds.

But beneath the irony is a tender core: as their manufactured narrative unravels, the crew is forced to confront the truth about themselves. What begins as a cynical media stunt becomes an unexpected journey into empathy, connection, and rediscovered humanity.

English and Spanish with English subtitles