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A clueless New York media crew, led by jaded host Edna (Chloë Sevigny), lands in rural Argentina chasing a viral story—only to discover they’re in the wrong country. Desperate to salvage their assignment, they decide to manufacture a cultural trend, roping the local community into their misguided project. What follows is a sharp, surreal satire from Amalia Ulman (El Planeta) that skewers content culture, cultural tourism, and the ethics of storytelling with deadpan wit, bold visual style, and lo-fi digital chaos. As language barriers and egos collide, the absurdities mount - until, unexpectedly, something genuine breaks through the noise.
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